About Us

Long Eaton Cycles is a family business that began trading in the summer of 2002, making us Long Eaton's oldest cycle shop with the same owners, in which time we have become one of Nottingham's premier stores.
We pride ourselves on the quality of our service and make sure we are as up to date with new products as we can be

We have spent a long time building up the brands we stock and our relationship with the distributors of those brands, we stock one of the only true british brands left (Pashley), by that we mean designed and built here in the UK. Our two main brands we buy direct from the manufacturer, believe it or not most of the bikes on the market today are built by three bike suppliers to the specification of the bike brand, a good example of this is Specialized whose alloy range of bikes are built by Merida, or TREK which are built by Giant, so by buying a Merida or Giant you actually get better value for your money.

The Brands we stock are.

  • Ridley Bikes
  • Genesis Bikes
  • RidgeBack Bikes
  • Saracen Bikes
  • Van Nicholas Titanium Bikes and Frames
  • Giant Road and Full Suspension Mountain Bikes
  • Merida Hybrid and Road bikes
  • Bianchi bikes

In 2013 we moved to our current location at 20 Tamworth Road. We introduced several new brands at that time including KASK helmets.

2016 saw us expand our store by opening part of our space upstairs into a newshowroom, this has allowed us to commit to more great brands and products.

In 2016 we were on the sponsors of the very successful Godfrey Bike Wear team, supplying them with Bianchi Bikes, Mavic wheel and shoes and Kask Mojito helmets, have a look at the team launch video on the home page, in 2017 we have continued this venture and are supplying Giant TCR Advanced bikes the New Mavic Carbon Cosmic wheels and Kask Mojito helmets again, we hope that they have another great year.

Our family owned business is run by cyclists and caters for all types of riders.

We offer an outstanding repair/maintenance service, second to none, with quick turn around times and competitive pricing.


Custom Van Nicholas Bikes

All 2018 Van Nicholas Road Bikes are now available on the custom builder. Choose your:-
  • Frame/Forks
  • Groupset inc gear ratios and crank lengths
  • Wheels and tyres
  • Saddle and seat post
  • bars and stem including length and width

-Your bike will be displayed on screen with an overall weight and price
Click Here To Go To Van Nic Bike Custom site




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